01 | Brainstorming

Having thought about different ideas/approaches regarding the research methods, I thought about bridging Brief 3 (Red Bull experience) and Brief 4 (which will be D&AD - The Brand Union) and want to explore Branding Identities within Advertising Design/Market further more, with reflecting vivid case studies and analyzing brands.

MA Research Methodologies

A written Research Paper (2500-3500 words) or a case study that establishes the parameters and scope of the research outlined in the study plan.
PLUS, a study plan with a Reflective project review, that establishes a structure, outlinespersonal objectives, reflects on the development of your research and evaluates the outcomes you have achieved - this plus an archive of research sources that indicates the conceptual and critical/historical framework underpinning your project work.

Hand in date: 15.01.2009